Welcome to Video Game Shirts Online Brand Extreme

The interview series that’s takes you behind the scenes at the Gaming Tees brands that you have come to love.

This week we have Sergio Anton A.K.A Fed Clothing.

Who are the people behind Fed Clothing? Can you start by giving some background about yourself? Where you are from? Who creates the designs? How did you get into shirt design?

The people behind FED Clothing is just me, but I do give credit to all who help me promote FED I have an awesome little group team.
My name is Sergio Anton and I’m from Phoenix Arizona, I designing with the help of a few great artists to help bringing some sketches to life.
The reasons I got into the shirt designs is I always wanted a clothing brand since I was in high school, I wanted to work in 3D animation but that didn’t work out, so I wanted to work making video games but that takes a little more time, I have a big passion for art so I combined my two favourite things designing and videogames It kind of was fate or what I was meant to be.

What process do you follow when designing a shirt?

The process I use is nostalgia pretty much games I’ve played in my past and that has brought me great memories and those games, I come up with a great idea that people can relate to as I do.
I also sit and play that game in designing a shirt for which gives me a wider view on ideas I can come up with.

Fed Logo T Shirt

Available at Fed Clothing

Where did you get the name Fed Clothing?

ha-ha I love telling this one day me and my best friend were playing a game called League of Legends I’m pretty sure most gamers are familiar with it, but I was telling him I wanted to start a Clothing line about videogames and asked “what should I name it” he said “call it FED like you get fed in the game” I was like that sounds catchy I like it. And that’s how I got the name FED Clothing.

Can you tell me more about the brand Fed Clothing?

Yes FED is a videogame clothing line based on gaming and bringing that retro gaming back, modernizing and putting it to style. Trying to teach this new generation of kids how cool it was to own a NES or a SEGA Genesis and how their 3Ds wouldn’t be here without the all mighty GAME BOY.

What makes Fed Clothing different from other Apparel Vendors? What is your USP?

What makes FED different form other Apparel I would say the style there are so many videogame related shirts and brands out there but I try to bring uniqueness to the brand with the designs and characters I make.
I try not to put too much Mario’s face or something so generic that it just ends up being a shirt about Mario, what I do is make it different and put that FED style into it and make it interesting where u relate and be proud to wear it without it being so generic.

Fed Mana Splash T Shirt

Available at Fed Clothing

What’s coming next for Fed Clothing?

what’s coming next Is a whole new things for FED I am planning on expanding FED to toddler shirts with the line FED KIDS and also expanding to new products such as hats, socks and accessories within the new year I am hoping I can expand to other great things.

Where do you see yourself in 10 years both for yourselves and your business?

I see myself still working on FED and brining new designs and products to my awesome fans, I see FED expanding to gaming peripherals like headsets, gaming mice, keyboards etc.
I also see FED working on vinyl toys but most importantly I see myself working with a massive great team of dedicated people like me to help bring the fans new content, and working with charities to help make the a difference in the world, because yes I am crazy enough to think I can change the world.

How much importance do you place on Facebook Twitter and similar sites when marketing your brand?

I place a big importance on my social networks I’m always on updating my status and showing people sneak peeks on new designs.
I also get in touch with the fans and get feedback from them, after all the fans are what makes FED successful.

When getting your apparel printed what is the process that you prefer?

What I prefer doing screen printing which in my opinion is the best method since it gives out a great quality to the shirts and you can wash them many times and still look like new.

Fed Skater T Shirt

Available at Fed Clothing

What brands of apparel do you prefer to print on?

As of right now I’ve only been working with AAA brands since I like its quality feel better than others.

What would a customer expect when ordering a product from you?

Great product delivered a smile on their face and super great customer service :D

Anyone you want to give a shout out to?

Yeah I would love to give a shout out to my great little FED team of people I have.
@itsAyane she’s freaking awesome always streams on twitch.tv
@xsmilesss or  TehSmileys on YouTube
Eriberry @Eriberry_x3
And last a good friend Andre brown from @gamerblogtv we got some new stuff cooking up for 2013.

Who are your favourite designers and/or brands?

my favorite designers right now are Lain Lee from Lain Lee 3 Design and Jon Ramirez from InkPark. and my favorite brand is of course FED.

Who are your influences?

My influences are everyone in the gaming community and from the ones who make games to the ones who play them and videogames is my biggest influence I wouldn’t have FED if it wasn’t for the videogames.

Fed Yeti Noob T Shirt

Available at Fed Clothing

Is there anything else you want to add?

Yeah, I would like to thank you and video game shirts online for the opportunity and interest in FED thank you guys also all my FED fans thank you all for motivating me and keeping me passionate on continuing my dream.

What is your favourite video game?

my favorite game I have so many but my all-time favorite isn’t Zelda ha-ha it’s Metal Gear Solid 2 Sons of Liberty for the PlayStation 2.

Where is the best place to find your designs and buy some of your shirts? And of course get in contact with you

You can check out my online shop
and to reach me pretty much all my social networks in always on and updating new content.
Facebook page

Anywhere else?


One final question, when is your new tee released?

my new tee is called PLUG LIFE and will be released in January of 2013 to start the new year. and will go for pre-order sometime in December so stay tuned.

Plug Life T Shirt

Coming Soon To Fed Clothing


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