The two brands Champion and Pac-Man are cooperate to combine their famous logos for a new loungewear collection.
Champion is preparing for the celebration for its 100th anniversary with some assistance from Pac-Man.
The athleticwear brand is cooperating with Bandai Namco Entertainment to create its new capsule collection that takes inspiration from the retro video game. The collection combines both the two famous brands’ worldwidely famous logos for loungewear pieces.
The gathering consists of women’s wear and men’s put on items such as sweatshirts, T-shirts, hoodies, sweatpants and baseball caps in black, white, gray, and yellow, that includes the long-lasting game’s Pac-Man and ghost characters in blue, yellow, orange, and crimson.
Standout items include a black T-shirt with a big Champion logo designed to resemble the online game’s maze and a gray sweatshirt showing the “Pac-Man” character and the “C” logo of Champion going after the game’s ghost character.
In February, Champion celebrated the collaboration with in-store events where customers can buy Pac-Man patches as well as symbol for ten US dollars in order to customize their pieces. The customers who spend over $50 and the first 40 guests at each of the brand’s six nationwide stores were gifted a free T-shirt from the collection.
The Pac-Man collection isn’t the first time the athleticwear brand Champion has tapped into the gaming industry. To celebrate its 100th anniversary, the brand also teams with the gaming division of Kingston Technology Corp. HyperX to release a capsule collection of gaming-inspired pieces in October.
Champion routinely embarks on some new collaborations. The most recent was with famous actor Luka Sabbat, who combined artwork to create a collection of loungewear styles.
The brand is most famous for creating the hooded sweatshirt and has been the official outfitter of the National Basketball Association. The NBA’s heavyweight line of sweatshirts, T-shirts, shorts, and sweatpands, all bear the iconic “C” logo.